About Froog Creations

​​

Froog Creations is a platform for authors who choose to self-publish. Combining digital expertise with publishing experience, Froog aims to bring authors an array of editorial and creative support to place their new book on a bookshelf (or Amazon!). 

​

Froog's foundation and values lie in creating high-quality content that inspires readers, and is readily accessible. Froog's mission is to give new authors a voice and deliver content that supports their book.

​​​

To help you become the author you are meant to be, Froog will provide digital resources to make your book (fiction or non-fiction) the best it can be for publication and your readers. On the Services page, you will find everything Froog offers, from beta reading to editing and digital content.​

​

Froog's story​

​​​

Froog was born from banter with friends and entrepreneurial

spirit in a dusky pub garden many years ago. On the back of a

friend's cigarette packet, a strange-looking creature was found.

Froog's Founder Esther and her friends couldn't decide what the

animal looked most like. A wolf, a frog and a tiger were among the

guesses. Esther named the animal Froog.

​​

Froog was a travel blog in 2012 but in 2024, became a platform for authors who want to self-publish their books. Kind, curious and creative, Froog is passionate about

well-written content and changing the way content is delivered. Froog is your fairy godmother, taking you from aspiring writer to published author.​​​​

 

Froog Creations' Founder, Esther Lee, has worked in publishing and digital communications as a writer, editorial controller, copyeditor and digital

content producer. When she's not working, she is writing, baking or swimming.​